Radio Advertising on KONP
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Almost 80% of all adults listen to Radio every day,
week in & week out. Radio delivers high affordable
frequency and repetition. Repetition builds awareness
and awareness is a key component in gaining and holding
market share. Less than 50% of all adults read a
newspaper 5 days a week. On average, they only spend
less than 1 hour per day with the paper. Demands
on customer's time make it almost impossible to read
from cover to cover every day, creating a very selective
reader...Light television viewers spend over twice
as much time listening to Radio as they do watching
television. Weekly, Radio reaches almost 90% of all
light newspaper and magazine readers. Radio reaches
people who do not make extensive use of other media.
In today's competitive, volatile, market environment,
it is important to have at your disposal a medium
that can react quickly to your advertising needs
and also promote immediate action from the consumer...without
the production and deadline delays of other media.
YOU are in complete control.
Smart Advertisers study the relationship between
cost and audience. Radio delivers more advertising
impressions than any other medium for the same budget....and
people listen to radio to find out what is happening
in their community each day!