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Why Radio?

Almost 80% of all adults listen to Radio every day, week in & week out. Radio delivers high affordable frequency and repetition. Repetition builds awareness and awareness is a key component in gaining and holding market share. Less than 50% of all adults read a newspaper 5 days a week. On average, they only spend less than 1 hour per day with the paper. Demands on customer's time make it almost impossible to read from cover to cover every day, creating a very selective reader...Light television viewers spend over twice as much time listening to Radio as they do watching television. Weekly, Radio reaches almost 90% of all light newspaper and magazine readers. Radio reaches people who do not make extensive use of other media.

In today's competitive, volatile, market environment, it is important to have at your disposal a medium that can react quickly to your advertising needs and also promote immediate action from the consumer...without the production and deadline delays of other media. YOU are in complete control.

Smart Advertisers study the relationship between cost and audience. Radio delivers more advertising impressions than any other medium for the same budget....and people listen to radio to find out what is happening in their community each day!

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