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Tourism group seeks new "brand" for Peninsula

April 1st, 2014 - 5:45am

(Port Angeles) – The Olympic Peninsula Tourism Commission is trying to create a new marketing brand for the region.

The Commission is a co-op of various tourism entities that are funded through their respective county lodging taxes.

Diane Schostak, with the Olympic Peninsula Visitor Bureau which is part of the co-op says the Tourism Commission is completing the first part of their market research. That involved a survey of tourism-related businesses. The commission spent about 40-thousand dollars on the effort.

Schostak says that information will eventually be used in print and web based advertising, highlighting what the Peninsula has to offer.

The bulk of tourism for the Olympic Peninsula comes from the Puget Sound area, but also extends south into Oregon and north into Canada. The Tourism Commission plans to continue its efforts in reaching these markets.

The Tourism Commission plans to have its new marketing program up and running by early 2015. Current tourism information is still available on the “Olympic Peninsula.org” web site.

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